For more than 20 years, Jim Lamie has held positions of increasing responsibility in sales and marketing for The Gillette Company and Procter & Gamble. Prior to establishing a private consulting practice in early 2007, Jim was Director of Global Corporate Marketing for Gillette and Director of Global Sports Marketing for Procter & Gamble. In these roles Jim was responsible for developing integrated marketing plans that forged an association between the athletic excellence of world class sports with the superior performance of world class brands like Gillette … The Best A Man Can Get.

During his career, Jim has developed integrated marketing plans surrounding major properties such as the FIFA World Cup, Olympics, Major League Baseball, NASCAR, NFL, PGA Tour and NCAA. Marketing extensions within these sponsorship platforms have included global television, online advertising, brand ambassador programs, retail activation, public relations, licensing and cause marketing. Jim has also managed the production and global distribution of the Gillette World Sports television show to more than 150 countries and 17 airlines annually. Throughout his career at Gillette, Jim has played an instrumental role in leveraging sports as an emotional branding vehicle to strengthen the equity of Brand Gillette globally and accelerate trial of the most advanced shaving technology.

As Managing Partner of GSA Jim focuses on providing global brands with expertise in the areas of strategy development, best practices, marketing innovation, branded entertainment and the evaluation of integrated sports marketing plans.

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