Strategic

Foundational Knowledge
Best Practices
Strategic Framework
Capability Building
Portfolio Analysis
Advertising and Promotion Integration
Situation Assessment, Benchmarking
and Performance Gap Analysis
Competitive Activity

Executional

Consumer Promotion
Negotiation Expertise
Concept Development
Point of Sale Materials
Retail Activation
Online Activation
Global Sponsorship Center
Functional Excellence Benefits
Website Development
Naming Rights
Trade Marketing
Co-Marketing Programs
Global and Domestic Online Activation

Measurement

Integrated Sports Marketing Plan Evaluations

• Advertising
• Consumer Promotion
• Online Marketing
• Media
• Public Relations
• Licensing
• Brand Equity
• ROI